How much would you give ... to escape “commute hell” and not have to show up at your stuffy office cubicle?
Indeed, commuting to office buildings is the utmost idiocy of the modern age. Commuters are “global village idiots.” A visitor from outer space would find it bizarre.
In fact, the office skyscraper era is over, at least in the West. Since
9/11, tens of millions of people will never again walk past or into a
skyscraper – never mind work there – without apprehension. At least 90% of office workers just don’t need to be in those buildings to do their jobs anyway.
Work is moving to green-field campuses – and into homes.
Millions of people a year are opting to work from home — as many as 20% of residents in some towns. About 60 million North Americans telecommute; another 26 million run home-based businesses. Both totals are growing by 8% a year.
Rethinking career goals and family priorities,droves of office-workers are stepping back to re-evaluate what
they want from their next job – even whether they want a “job” at all.
Working couples are deciding they’d rather have at least one parent at
home with the kids. Others want fewer days “out of town.”
Millions are moving house – right out of town – in search of a better lifestyle. For them, “going to work” became intolerably absurd. Sane people are rethinking where they’d genuinely like to live and “work.”
In terms of “where,” just consider this.
Does it really matter whether the critical e-mail you just received was
sent from a client’s office, an airport, a traffic jam, a coffee shop,
or from a home? Does it matter where you received it? Of course it
We’re stuck in “old think” about where, when, how and why business takes place. The Web totally alters the old ways and those archaic ways will vanish.
In the Web Era, you don’t “go to work.” The “work” comes to you, no matter where you are.